Converting Branding Message to Design Concept

The creative side of a brand message involves figuring out how to say “it”. We refer to this as “designing the message.”  The art of message design involves creating an impression with the most relevance, inventiveness, and impact.

The Brand message must be placed into a useable design concept.  This design concept may begin as a phrase, an image or a word.  If a phrase or word, the next step is to try to visualize what the concept looks like. If it begins as an image, the next step is to try to come up with words that express what the visual is saying. The ideal concept is expressed simultaneously through both visual and verbal elements. Words and pictures reinforce one another.

Behind every good advertisement is a creative concept that makes the message unique, attention-getting, and unforgettable. Usually a creative concept seems obvious after it has been developed. 

One of  MVI 's strengths is knowledge gained from years of experience.  This experience affords MVI the ability to execute brand strategy, branded message, developing a design concept and implementation into the final project.